Best Western acquired WorldHotels in 2019, but has kept the brand and loyalty programs separate until now.
In a surprise move, Best Western Hotels will use WorldHotels as its masterbrand going forward, and Best Western Rewards will become WorldHotels Rewards on January 5, 2027. The new loyalty program benefits are announced on November 16.
You can access Best Western here.
READ MORE: Best Western Rewards Rate & Bonus Points Offers
Here’s the information that WorldHotels has released so far:
One Unified Program: Best Western Rewards and WorldHotels Rewards will combine under WorldHotels Rewards beginning January 5, 2027. A Simplified Tier Structure: The new program will introduce three membership tiers. Existing Benefits Protected: Members will retain the value of their existing points, with benefits including points that never expire, exclusive member rates and status matching preserved. More Earning Opportunities: The new program will offer additional opportunities to earn points across the company’s global hotel portfolio. More Details to Come: WorldHotels will reveal additional information about the new program on November 16, ahead of its January launch. WorldHotels Brands:
WorldHotels Videos:
Conclusion
I have noted already a few times that it is weird that Best Western has kept this WorldHotels website and rewards completely separate, even when they have essentially been a white label of Best Western’s.
Let’s see if there are any genuine enhancements for WorldHotels Rewards members when the program is launched on January 5, 2027.