Hilton and American Express have launched a co-branded Honors card for the Canadian market, and there is a launch offer to go with it.
You earn 60,000 bonus points (worth 120 to 150 USD) plus an uncapped free night award (can be very valuable) if you spend C$3,000 within 3 months of opening. The offer is valid for sign-ups until January 11, 2027.
You can access Hilton here and Amex here.
READ MORE: Hilton Honors Rate & Bonus Points Offers
Launch Offer:
You can earn 60,000 Hilton Honors points + an uncapped Free Night Award if you spend C$3,000 within three months of its opening.
Main Card Features:
Complimentary Hilton Honors Gold Status
Cardmembers receive complimentary Hilton Honors Gold Status, unlocking benefits on eligible stays, including Bonus Points, a Daily Food & Beverage Credit or continental breakfast (varies by brand and region), space-available room upgrades, digital check-in, complimentary Wi-Fi and more.
Earn 50,000 Bonus Hilton Honors Points Annually
Cardmembers who spend $12,000 in a calendar year can earn 50,000 Bonus Hilton Honors Points annually, helping them reach their next Hilton stay even faster.
Accelerated Hilton Honors Point Earning
Cardmembers can earn:
6X Hilton Honors Points on eligible purchases made at Hilton properties
4X Hilton Honors Points on eligible gas, grocery and dining purchases in Canada
2X Hilton Honors Points on all other eligible purchases
Opportunity to Earn Hilton Honors Diamond Status
Cardmembers who spend $40,000 on the Card in a calendar year will earn an upgrade to Hilton Honors Diamond Status, including additional premium benefits, such as executive lounge access, 48-hour room guarantee and 100 percent more Points on eligible Hilton stays.
Conclusion
Hilton points, in general, are worth 0.2 to 0.3 US cents each for your typical award bookings, as they have become very devalued over the past 12 to 24 months.
The free night award that comes with this launch offer is excellent value, but unfortunately, it is one-time only.
The card is worth signing up for the Free Night Award, but I am not convinced that it is worth keeping unless you frequently stay at Hilton hotels.